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Proposal of Communication Mix for Tennis Club
Procházková, Nikola ; Zajícová, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.
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Evaluation of the Economy of Selected Organization
Tiefenbacher, Tomáš ; Pěta, Jan (referee) ; Lajtkepová, Eva (advisor)
Bachelor thesis is focused on the financial situation of non-profit organisation in 2011 - 2014. The aim of the first part is a theoretical knowledge of non-profit sector in Czech republic. We will introduce the non-profit organization with its financial situation described in the financial analysis, in the second part. The last – third part is presenting solutions, which should improve the whole financial situation.
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Fundraising of Selected Non-Profit Organization
Pokorná, Kateřina ; Součková, Věra (referee) ; Lajtkepová, Eva (advisor)
The master‘s thesis deals with the creation of economic analysis and locating sources of funding for a non-profit organization named Duha. The master’s thesis consists of theoretical and practical part. The theoretical part describes the issues of non-profit organizations and fundraising. The practical part is focused on finding new possibilities to raise funds.
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Sales Promotion and Advertising of Company
Rozmahelová, Tereza ; Procházka, Aleš (referee) ; Mráček, Pavel (advisor)
Bachelor thesis pursues the marketing communication of inBalance club, particularly the sales promotion and advertising. First part focuses on the theoretical area of marketing communication, communication mix and mainly sales promotion and advertising. Analytical part is devoted to the status quo of inBalance club, competition analysis and marketing research. Based on extensive research, the final chapter presents own suggestions and recommendations that should lead to improvements of inBalance club's marketing communication.
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Information System for Association Management
Dvořák, Pavel ; Rychlý, Marek (referee) ; Kreslíková, Jitka (advisor)
The goal of this project was to study the informations needed to create information system for association Katolický dům Dačice, analysis and specification of the outcome and solution design and its implementation and testing. The software will be used to support manageing the association, administrating building and organizing activities and events. It was developed in PHP, HTML and JavaScript using frameworks Nette, Doctrine 2 and Bootstrap 3.
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Student Club Project
Ďatelinka, Maximilián ; MLIS, Lucchi, MBA, (referee) ; Juřica, Pavel (advisor)
Tato bakalářská práce se zabývá způsobem implementace vybraných individuálních nástrojů projektového řízení za účelem vyvinutí projektové struktury pro Studentský Klub Mozaika. Analýza se zabývá popisem stávající situace a identifikuje místa pro zlepšení s pomocí nástrojů projektového řízení. V návrhové části jsou rozvrženy čtyři scénáře. Ve dvou z nich figuruje implementace nástrojů projektového řízení a navržení projektové struktury. Závěr shrnuje výsledky analýzy stávající situace a potenciální benefity použití navržené projektové struktury.
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Non-profit Organization Financial Plan
Novotná, Simona ; Stejskal,, Jan (referee) ; Polák, Michal (advisor)
This thesis is focused on non-profit organization planning. The first part is dedicated to the theoretical resources of profit sector financial planning. The second part contains the performed analysis of current situation of non-profit organizations and the following part is given a financial plan draft for this organization, including its evaluation.
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Quality of management of social service providers
Vrzáček, Petr ; Lorenz, Walter (advisor) ; Matulayová, Tatiana (referee) ; Kuchař, Pavel (referee)
Social peace has a high political value in democratically functioning societies, especially in countries with a socialist past. Politicians are responsible for its achievement by creating appropriate legislative and financial conditions, as well as organizations and their managements, which perform the specified functions in the system. Social service providers have an important position in the performance of social work. While there are quality standards for social services, no sector-relevant model has yet been created for management quality. The aim of this dissertation is to create a quality model of social service provider management based on pragmatism and constructivism. This model is created as an intersection of knowledge contained in organization theory and the current legislative setting of the two legal forms of providers, which are associations and institutions. The theory of the organization is conceived in the work as a meta-theory consisting of three perspectives, which are saturated with content by a set of sub-theories. The relevance of the resulting model is tested in the environment of organizations that took top positions in the Nonprofit of the Year competition in 2013-2019. The created management quality model has 14 perspectives, while the relevance of 12 of them was also...
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